
Navigation app, TomTom
Brief: to add new features and update existing functionality to improve user experience.
Response: I gathered requirements, carried out a competitive analysis, created concepts, wireframes and a specification. As Design Lead I was also responsible for collating graphic assets, and liaising with developers and product owners.

Enhancing TomTom experience on the iPhone

Speed sign research

User story

User flow journey

User flow journey for North America
