Brief: To test the usability of the first voice-enabled banking app in Europe, and provide a quick feedback-loop into development on what was still a secret project.
Response: Using guerrilla-style testing enabled a quick and easy test on the ING premises. This provided insights that could be fed back into the design and development process almost immediately.
“This is a great example of how to do a quality UT on a thin budget and timeline (which is pretty common)” – Tom Hebner, Global Innovation Head, Nuance.